... positive and negative criticisms. (more…) Tags: advertising , facebook , marketing , millennial...

Millennial consumers (21- 30 year olds) and their thirst for new experiences have a clear impact on their alcoholic beverage choices, according to a new study by The Nielsen Company. In the most comprehensive study to date of the alcoholic beverage preferences of the U.S. Millennial generation, Nielsen finds that Millennial consumers frequently seek new tastes and are willing to pay a premium...

After reading the coverage of the demise of Wine X in the blogosphere , I took a look at eBob (OK, I was going to start a thread titled, “Wine X is dead; does anyone care?”). I found there a thread on the subject and a discussion that mainly focused ...

While it’s still somewhat of a new concept, wine companies are beginning to take the necessary actions to market to millennial drinkers, an age group that was once dominated by beer companies. Today’s millennials (21-30) are the fast growing wine consumption demographic. As a result, many ... to create brands that serve the new wine consumers of the millennial generation. White Rocket...

Il termine Millennial è dovuto a William Strauss e Neil Howe. Originariamente, però, tale termine fu coniato direttamente dai Millennial. Generalmente ci si riferisce a questa generazione anche con i ... Reynol Junco e Jeanna Mastrodicasa, il 97% dei Millennial possiede un computer, il 94% un telefonino e il ... vino in internet e nell’e-commerce, la comunità di Millennial si sta dimostrando come un...

Millennial consumers (21- 30 year olds) and their thirst for new experiences have a clear impact on their alcoholic beverage choices, according to a new study by The Nielsen Company . In the most comprehensive study to date of the alcoholic beverage preferences of the U.S. Millennial generation, Nielsen finds that Millennial consumers frequently seek new tastes and are willing to pay a premium...

They'd rather Google 'Rhone' than read Wine Spectator. And they're more excited about a racy Argentine Malbec than a tried-and-true California Cab. The industry has noticed. WHAT do you call a weekly wine tasting group made up of 21- to 29-year-olds? They call themselves the Young Winos of Los Angeles ...

E’ stato realizzato il più completo studio sui millennial americani (fascia di età 21-30 anni) e ... utlimi dieci anni, è ancora la preferita dai millennial. Dal punto di vista del volume di consumo ... %, liquori 27% e vino 26%. Millennial americani e vino I millennial tendono a preferire il vino ... over 30, pinot grigio , sauvignon blanc e riesling sono più consumati dai millennial. Come per la...

North Coast vintners are looking to capture the curiosity of the so-called Millennial generation of up-and-coming core wine drinkers by creating new brands and often new companies...

The surge in wine consumption by the so-called millennial generation - defined generally as teens to late 20s - is one of the key reasons the U.S. wine industry has experienced robust growth in recent years...