I’ve been thinking quite a bit about the components of a successful Wine 2.0 mashup since my post last week. In looking at a general listing of all tech mashups , I found that most of them had some form of mapping involved. When drilling into the 36 food related mashups , nearly all of them had Google or Yahoo maps. Hmm, this gives me an idea or two...

One of the Wine 2.0 sites I’ve been checking out for a few weeks is the oddly named Scrugy (S-”cru ... content. Overall I think Scrugy is a good attempt at a Wine 2.0 mashup but it has a ways to go ... aggregation, wine search, tasting notes, winery directory and a bunch more stuff into an information ... for. A wine-centric search is front and center which gives users more relevant data than in more...

My post the other day started a discussion in the comments with Joel from Wine Life Today and Vivi’s Wine Journal . We both agreed that the current Web 2.0 wine sites (I’m calling them now “Wine ... , some of these groups overlap somewhat, so Wine 2.0 sites can’t just define individual customer groups ... this conversation we will arrive at some Wine 2.0 sites that reach critical mass and become...

My post the other day started a discussion in the comments with Joel from Wine Life Today and Vivi’s Wine Journal . We both agreed that the current Web 2.0 wine sites (I’m calling them now “Wine ... , some of these groups overlap somewhat, so Wine 2.0 sites can’t just define individual customer groups ... this conversation we will arrive at some Wine 2.0 sites that reach critical mass and become...

I’ve been using a couple “Wine 2.0 ” services for the past few weeks and really like the river of wine blog news these provide. I’ve discovered a few new blogs along the way and enjoy seeing how some stories ripple through the wine blogosphere. I’m almost ready to convert 100% off the à la carte blog subscription model but I think I’ll wait until these sites are a bit more mature. To get a taste...

More than ever wine and web seem to be mixing in new and interesting ways. Just recently Jeff Playter, the founder of RadCru, emailed me to let me know that an event dubbed Wine 2.0 will be taking place on Nov 2 at the Varnish Fine Art Gallery and Wine Bar. The goal of the conference (which coincides with the Web 2.0 conference happening just down the street at the Palace Hotel) is to network...

We are thinking of starting an industry roundtable about Direct Sales. We'd be discussing strategy, problems, and tactics to help wineries succeed. Would you like to participate? If so, please email me directly at paul@inertiabev.com . Inertia - Powering the Wine Revolution ---Paul Mabray PS - You don't need to be a winery to participate...

Do you wonder how well you are doing in the social network (online communities and bloggers)? Type your URL here to find out: http://www.socialmeter.com/ Watch for the REthink Manifesto to learn how to impact your score - we are still plugging away on the best online collaborative writing tool (www.writely.com) and will release it soon. Inertia - Powering the Wine Revolution ---Paul...

... the Wine REvolution ---Paul Mabray - CEO PS - if you are a winery, compliance expert...

Do we believe in wineries and direct sales - ABSOLUTELY! We just launched our REthink marketing program this month with the current (September) issue of Wine Business Monthly (their site can be found at www.winebusiness.com ). On page 61 we have what will now be a monthly series of tips on how ... CUSTOMER RELATIONS. Inertia - Powering the Wine Revolution ---Paul Mabray - CEO...